Programmers tend to avoid doing certain things not because they are inherently bad at it, but because they don’t know how to proceed. They find themselves in an uncharted and foggy territory, without a map, no sense of direction, and with a limited ability to know if they’re getting any closer to where they want to be. Also, when they talk to people that don’t share such problems and find it all too natural and obvious, it’s hard for the two to communicate in terms that make sense to a programmer.
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The audience of people that read Coding Horror and the audience of people that read Joel on Software are already fairly elite in the programmers, because they are the kind of people who read things in order to better themselves as programmers. And that’s already, you know, 5-10% of practising programmers. It’s not the vast masses of Java monkeys who were formerly VB monkeys who were formerly COBOL monkeys who are just doing, you know, large swathes of extremely boring stuff internally somewhere. Ahh, Who have I not offended?
– by Joel Spolsky